Conference Abstract
EDRA52 Detroit Just Environments
Globalization greatly affects society, lifestyles, and practices by the cultural, economic, and technological currents that it creates as an aspect of modern life. The global world is created and fed by individuals and lifestyles, and the concept of the place is affected, changed, and transformed accordingly. The term home, as one of the most affected contexts, is exposed to changes by providing feelings as identity, belonging and attachment. Therefore, this study aims to examine the concept of ‘place’ within the effect of globalization in environment-behavior studies and environmental design in the case of ‘home’. In the scope of this paper, the descriptive analysis will be used through the theory of place attachment in environment-behavior studies and the context of home, and literature review is used for data collection. Throughout the study, reading the effects of globalization and its social attributes through the place and home will be analyzed. Generation of the society with the effect of globalization causes standardization in living styles and practices and cultural, economic, and technological trends. In terms of architecture, shaping the concept of place; home, housing projects, and housing justice, and global trends; brands, and fashions are observed in architectural projects makes the built environment one of the most affected parts. As a result, housing projects get filled with people who start to lose their sense of attachment. In this respect, the environmental design could provide to create a place attachment to both users of the home and designers. By eliminating the lack of knowledge in the research area of environment-behavior studies in architecture, designers will be able to have a more active role to create a connection with the individuals, the built environment, and the society that they live in.